Free MCP connector for Claude and ChatGPT
Keyword Planner MCP
Ask for keyword ideas, search volumes, CPC ranges and click forecasts in plain English. Answers come straight from Google Ads Keyword Planner, using your own Google Ads account or a default one if you have none.
Claude on the web: available now. Add it as a custom connector and sign in with Google.
Here are the top ideas by monthly searches, from Keyword Planner:
| Keyword | Searches/mo | Competition | Bid range | Trend |
|---|---|---|---|---|
| accounting software | 2,400 | Medium | $0.60–$2.10 | +12% |
| invoice software | 1,900 | Medium | $0.45–$1.80 | +8% |
| bookkeeping app | 1,300 | Low | $0.30–$1.20 | +21% |
| payroll software | 880 | High | $0.90–$3.40 | -3% |
| free accounting software | 720 | Medium | $0.35–$1.40 | +5% |
Illustrative example. Real results depend on your market and account.
How it works
- 1
Connect your Google account
Sign in with Google and approve access to Google Ads. You choose which Google Ads account the connector uses.
- 2
Ask in plain English
Type what you want to know inside Claude, ChatGPT or any assistant that supports MCP.
- 3
Get Keyword Planner data
The connector asks Google for you and hands the numbers back to your chat, ready to sort, compare and plan with.
What you can ask
Find 100 keyword ideas for “online accounting software” in Nigeria, sorted by search volume.
Compare search volume for these 40 keywords in the UK and the US, and show how each is trending.
Pull keyword ideas from the pricing page of a competitor and group them by topic.
Forecast clicks and cost for these exact-match keywords at a ₦300 maximum cost per click over 30 days.
Seven tools, one conversation
Your assistant picks the right tool for each question. You never have to name them.
generate_keyword_ideasKeyword ideas from seed keywords, a page URL or a whole site, with volumes, competition, bid ranges and trends.
get_search_volumeMonthly searches and metrics for up to 10,000 exact keywords, with the months behind each number.
forecast_keywordsProjected impressions, clicks and cost for a set of keywords at the maximum cost per click you choose.
find_locationsLook up the places Google can target, from countries to cities, by name.
list_languagesSee every language Keyword Planner can target, with its code.
list_accessible_customersList the Google Ads accounts your login can reach, so you can pick the right one.
check_connectionConfirm the connection works and see the account, currency and defaults in use.
- Plain names, not IDs
Say “Nigeria”, “Lagos” or “English”. The connector looks up Google’s internal IDs for you.
Connect it
Claude on the web
Go to Settings, then Connectors, then Add custom connector. Name it Keyword MCP and paste https://afeezadebayo.com/keyword-planner-mcp/. Sign in with Google and choose your Google Ads account. No Google Ads account? You can use the default account.
Claude Desktop
Download the one-click bundle and open it. Claude Desktop asks for your credentials and keeps the secrets safe. You need your own Google Ads API access, which the setup guide explains.
Download from GitHubAny MCP client
Run it from source in Claude Code, Cursor or any other client that supports MCP. The README has the exact settings to paste.
Read the setup guideWhat this app does with your Google data
Short and specific, because you are trusting it with access to a Google account.
What it can read
One Google permission: Google Ads. Google offers a single permission for the Google Ads API, and the connector uses it only for read-only Keyword Planner requests and to list your accounts. It also sees your email address, so it can recognise your connection.
What it stores
An encrypted access credential, your email address, the Google Ads account you choose, and a short usage log with no keywords and no results in it.
What it never stores
The keywords you ask about and the results you get back. They pass through to answer your request and are not kept.
What you control
Disconnect in your assistant, or revoke access at myaccount.google.com/permissions. Email me to have everything deleted.
Keyword Planner MCP’ use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Questions
Do I need a Google Ads account?
You need a Google account. If it has no Google Ads account, you can use the default account provided, which has lower daily limits. The account does not need running campaigns or any ad spend, but it must be active. Google refuses requests for accounts that were cancelled or never finished setup, and the connector will tell you if that happens.
Is it free?
Yes. Keyword Planner MCP is free to use. Google limits how many requests are allowed per day across all users of the connector, so very heavy use may be paced.
Where do the numbers come from?
Directly from Google Ads Keyword Planner, through the official Google Ads API. They are Google’s own estimates, often shown as rounded ranges, so treat them as a guide for planning rather than exact counts.
Does it change anything in my Google Ads account?
No. It runs Keyword Planner research and lists your accounts. It never creates or edits campaigns, ads, budgets or settings.
Which AI assistants does it work with?
Claude on the web works today through the hosted connector. The local install works with Claude Desktop, Claude Code and other clients that support MCP, the Model Context Protocol. ChatGPT support has not been tested yet.
How do I disconnect and delete my data?
Remove the connector in your AI assistant, or revoke access at myaccount.google.com/permissions, which stops it straight away. To have everything I hold about you deleted, email hello@afeezadebayo.com. The privacy policy explains exactly what is stored.
Who built it?
I did. I’m Afeez Adebayo, a marketing, growth and SEO practitioner with over 12 years of experience. The code for the local version is open source under the MIT licence on GitHub.
Keyword research where you already work
Questions, feedback or want to know when the hosted connector opens? Email hello@afeezadebayo.com.
