Social Media skills
Social Media Skills-md for Claude, Codex & AI Agents
Social media skills are SKILL.md files that turn Claude, Codex and other AI agents into careful organic social strategists. They audit your presence, choose platforms, write native LinkedIn, X, Instagram and TikTok content, script short videos, grow YouTube channels, plan calendars, build communities, listen for complaints and opportunities, run creator and employee programmes and report results that connect to the business. All 13 are below: copy one, download it, or take the set.
13 skills, 19,674 words, version 1.0.0, written October 2026.
Social Media Audit
Audit an organic social presence end to end: goals and audiences per platform, platform fit, profiles, content performance by format, topic and hook, cadence, community management and response times, listening and reputation, employee, founder and creator voices, operations, benchmarks and focus, maintain or exit decisions with a 90-day plan.
Social Media Strategy
Build an organic social strategy: the role of social and goals, audiences, platform choices scored on presence, fit, competition and resources, social positioning, pillars and native formats, brand, founder, employee, customer and creator voices, community approach, realistic cadence, risk and governance, and measurement tied to goals.
LinkedIn Organic Growth
Grow on LinkedIn organically through people and pages: profile and page essentials, pillars per voice, text posts, carousels, native video, newsletters and events, hooks and post structure, realistic cadence, daily commenting habits, links between experts and the company page, and metrics from impressions among target roles to leads.
X (Twitter) Organic Growth
Grow on X organically: profile and pinned post, positioning, single posts, threads, replies, quote posts, charts, video, polls, Spaces and Communities, a conversation map, daily reply routines, public complaint handling, testing as the platform changes and when Threads, Bluesky or LinkedIn may suit the audience better.
Instagram Organic Growth
Grow on Instagram organically: profile and searchable name field, pillars, Reels for reach, carousels for saves, Stories and Lives for relationships, collab posts and broadcast channels, Reel structure and hooks, captions, keywords and hashtags, community and direct messages, and metrics such as non-follower reach, watch time, sends and saves.
TikTok Organic Growth
Grow on TikTok organically: how the For You feed recommends videos, account setup, positioning, pillars and series, native video formats from tutorials to stitches, hook types, light scripting and native editing, keyword-rich captions for TikTok search, consistent posting, comment and video replies, creators and metrics such as watch time and completion.
Short Video Scripts
Write scripts for 15 to 90-second vertical videos on TikTok, Reels, Shorts and LinkedIn: one idea per video, hook banks across types, structures from tutorials to stories, beat sheets with time, visual, on-screen text and voice-over, ruthless cutting, captions for sound off, one call to action and hook variations to test.
YouTube SEO and Channel Growth
Grow a YouTube channel: how recommendations aim at viewer satisfaction, channel setup, topic and keyword research, series and Shorts, titles and thumbnails planned before filming, 30-second hooks and retention, descriptions, chapters, captions, tags, end screens, playlists, promotion, comments and metrics from click-through to returning viewers.
Social Media Content Calendar
Build social media content calendars and production workflows: weekly rhythm by platform and voice, recurring series, key dates and launches, pillar mix with limited promotion, native adaptation per platform, batching, approval tiers, scheduling tools, reserved reactive capacity and a 30-minute weekly performance review.
Community Building and Management
Build and run brand communities on and around social: member-first purpose, comment communities, groups, Discord and Slack spaces, forums, live events and ambassador programmes, response standards for questions, messages and complaints, guidelines, programming, member roles, fair moderation, feedback loops and metrics such as member-to-member answers.
Social Listening and Reputation Monitoring
Set up social listening that leads to action: goals for care, product insight, competitors, category trends, content ideas, advocates and risk, precise queries with exclusions, sources from social and Reddit to reviews, news and AI answers, alerts and crisis signals, human theme analysis, routing to owners and reporting on share of voice and sentiment.
Creator Partnerships and Employee Advocacy
Run creator partnerships and employee advocacy that build trust: creator tiers chosen for fit and engagement quality, vetting, briefs that give creative freedom, gifting, fees and affiliate terms, content rights, mandatory disclosure under FTC, ASA and CMA rules, voluntary employee programmes with guidelines, training, content kits, recognition and measurement.
Social Media Reporting
Report organic social by goal: metrics for reach, engagement, growth, community, traffic, leads, sales, care, employer brand and video, consistent engagement rate definitions, UTM and self-reported tracking, dashboards, content analysis by format, topic, hook and voice, benchmarks, outlier handling and monthly reports that end with decisions.
No skill matches that search. Clear it or choose All.
On this page
What social media skills do for an AI agent
Ask a general AI model for social posts and you usually get the same caption pasted across five platforms, a pile of hashtags and a calendar full of awareness days. It ignores how each platform recommends content, who your audience follows and what they would actually save, send or reply to.
These skills start from goals and audiences, choose a few platforms worth the effort, write native content for each (LinkedIn carousels, X threads, Reels, TikToks, YouTube videos with real titles and thumbnails), script hooks that hold attention, and treat comments, community and listening as part of the job. They favour people over logos, bring in creators and employees with proper disclosure and measure results by engagement quality and business outcomes.
Organic social, community and reporting
The set covers strategy and planning, platforms, content and production, and community and people. Paid social sits in the Performance Marketing skills; executive thought leadership and repurposing sit in Content, Copy and PR.
Where to start: audit your presence
Start with the social-media-audit skill. It reviews goals, platforms, profiles, content by format and hook, community, listening, people and reporting, then decides where to focus, what to maintain and what to drop.
If you already know your platform, go straight to its playbook, such as linkedin-organic or tiktok-organic. If videos lose viewers in seconds, use short-video-scripts. If leadership doubts social, start with social-media-reporting.
For launches, use social-content-calendar to coordinate platforms, then community-building so the comments and questions that follow get fast, helpful replies. Teams with little time should pick one platform and one or two voices before adding more.
Which skill fixes which problem, and the evidence
Use this table to go straight to the right skill when you already know the symptom.
| Symptom or task | Likely cause | Skill to use |
|---|---|---|
| Social feels like busywork | No audit or platform decisions | social-media-audit |
| On every platform, effective on none | No strategy or role for social | social-media-strategy |
| B2B posts reach nobody | Brand page only, weak hooks | linkedin-organic |
| Posting links on X to silence | Broadcasting, not conversing | x-twitter-organic |
| Instagram reach falling | Static posts, weak Reels | instagram-organic |
| TikTok videos stall | Slow hooks, ad-style videos | tiktok-organic |
| Viewers swipe away instantly | No script or hook | short-video-scripts |
| YouTube videos get few views | Weak titles, thumbnails, retention | youtube-seo-growth |
| Posting is last-minute | No calendar or batching | social-content-calendar |
| Comments go unanswered | No community standards | community-building |
| Complaints spread before you see them | No listening | social-listening |
| Brand voice less trusted than people | No creators or employee voices | creator-employee-advocacy |
| Leadership asks what social achieves | Vanity metrics, no outcomes | social-media-reporting |
The evidence behind these skills
Social advice changes fast and much of it is folklore. These skills label what platforms have said and what practitioners observe, checked on 11 October 2026:
| Finding | Source | Label |
|---|---|---|
| TikTok says follower count and past high-performing videos are not direct factors in For You recommendations | TikTok newsroom | Confirmed |
| Instagram has said sends, watch time and likes matter for ranking, with sends important for reaching new people | Instagram head Adam Mosseri, public updates | Reported |
| YouTube recommendations aim at viewer satisfaction, using watch behaviour and surveys | YouTube, How YouTube Works | Confirmed |
| Paid or gifted creator content must be clearly disclosed | US FTC, UK ASA and CMA guidance | Confirmed |
| External links in LinkedIn posts are widely observed to reduce reach | Practitioner observation, not confirmed by LinkedIn | Reported |
Example prompts for each skill
Each skill triggers on everyday wording. These prompts are good starting points:
- Audit: “We post everywhere and nothing works. Audit our social.”
- Strategy: “Which platforms should we focus on?”
- LinkedIn: “Write a month of LinkedIn posts for our founder.”
- X: “Turn this guide into an X thread.”
- Instagram: “Our Instagram reach is falling. Plan Reels.”
- TikTok: “Give me 20 TikTok ideas with hooks for our brand.”
- Video scripts: “Script a 30-second product demo.”
- YouTube: “Write titles and thumbnails for our tutorial series.”
- Calendar: “Build next month’s social calendar.”
- Community: “Write response standards for comments and DMs.”
- Listening: “Set up queries to catch complaints early.”
- Creators and employees: “Brief five creators and launch employee advocacy.”
- Reporting: “Build a social report leadership will trust.”
What the agent needs from you
Social work depends on real audience data and real people. The most useful inputs are:
- Goals and audiences: what social should achieve and for whom.
- Native analytics: 6 to 12 months of post-level data per platform.
- Web and CRM data: social traffic, conversions and deals.
- People: founders, experts, employees and creators who can appear and post.
- Assets: products, stories, customer content and long-form material to adapt.
- Rules: approvals, brand voice, claims and disclosure requirements.
If something is missing, the skill works with what you have and says what would change with more data.
What an agent cannot do, and myths to ignore
An agent can plan, script, write captions and analyse, but it cannot appear on camera, build personal relationships in comments for you or know your audience better than your own data. Platform rules and algorithms change, so tactics need testing rather than blind trust.
| Myth | What the evidence says |
|---|---|
| Be on every platform | A few platforms done well outperform a thin presence everywhere |
| Followers equal success | Saves, sends, comments and business outcomes matter more |
| Post the same content everywhere | Each platform rewards native formats |
| Brand pages reach the most people | Founders, employees and creators usually reach and persuade more |
| More hashtags mean more reach | Clear keywords and strong content matter more |
Frequently asked questions
Which social media platforms should a business use?
The ones where its audience pays attention and the team can create native content consistently, usually one primary and one or two secondary platforms.
How often should a brand post?
At a rhythm it can sustain for a year; consistency matters more than volume.
What makes social content perform?
A strong hook, native format, useful or entertaining substance and real engagement in comments.
How do I grow on LinkedIn?
Through founders and experts posting native, useful content consistently and commenting thoughtfully, connected to the company page.
Do creators need to disclose partnerships?
Yes. Paid or gifted content must be clearly disclosed under rules from regulators such as the FTC, ASA and CMA.
What is social listening?
Tracking conversations about your brand, competitors and category across the web to act on complaints, insights and risks.
How should social media be measured?
By metrics matched to each platform goal, such as engagement rate, saves, traffic, leads and response times, with decisions in every report.
How do these skills relate to the other marketing skills?
Performance Marketing handles paid social, Content, Copy and PR handles thought leadership and repurposing, and this set handles organic social.
Sources and more marketing skills
- How TikTok recommends videos, TikTok newsroom
- How YouTube recommendations work
- Instagram Creators
- FTC endorsements and influencers guidance
- Sprout Social Index
Checked on 11 October 2026. Pair this set with the Content, Copy and PR skills and the Performance Marketing skills. See every subcategory on the Marketing Skills-md page.
