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Learn Marketing: Every Skill, Career Path and Free Resource
A free guide to every marketing skill that is now hired for as its own role. Each learning path explains what the work involves, the careers it leads to and the tools to learn, then takes you from zero to expert with resources, projects and checklists. Pick a learning map and start at stage one.
How every learning path works
- 0 to 20BasicsHow it works
- 20 to 50Core skillsThe weekly methods
- 50 to 80PracticeReal projects
- 80 to 100MasteryScale and edge cases
Each stage mixes video tutorials, free courses, practitioner guides, official documentation, tools and communities, with lessons from people who do the job, a checklist to test yourself and a project to prove it. Every path ends with how to get hired.
Choose a learning map
Get found on Google, in AI answers, app stores and marketplaces.
12 learning paths
- Technical SEO
- Content and on-page SEO
- AI search optimisation (AEO and GEO)
- International SEO
- Local SEO
- E-commerce SEO
- Programmatic SEO
- Enterprise SEO
- Link building and digital PR
- Marketplace SEO
- App Store Optimisation
- Video SEO
Turn ad spend into customers at a cost that makes sense.
9 learning paths
- Paid search (PPC)
- Paid social
- Programmatic and display
- Retail media
- Connected TV and video advertising
- Mobile user acquisition
- Media planning and buying
- Performance creative
- Affiliate and partnerships marketing
Create content people choose to read, watch and share.
10 learning paths
- Content strategy
- Content marketing
- Copywriting
- SEO writing
- Editorial management
- Thought leadership and ghostwriting
- Video content production
- Podcast production
- Newsletter publishing
- Developer and technical content
Build an audience that shows up, engages and buys.
6 learning paths
- Social media management
- Short-form video
- Community management
- Influencer and creator marketing
- Social listening
- LinkedIn and employee advocacy
Shape how the world sees the company and what it stands for.
10 learning paths
- Brand strategy
- Creative direction
- Public relations
- Corporate communications
- Crisis and reputation management
- Internal communications
- Analyst relations
- Events and experiential marketing
- Sponsorships
- Campaign management
Launch products people understand, want and buy.
11 learning paths
- Product marketing
- Go-to-market strategy
- Positioning and messaging
- Competitive intelligence
- Sales enablement
- Pricing and packaging
- Customer marketing and advocacy
- Partner and channel marketing
- Solutions and industry marketing
- Developer relations
- GTM engineering
Find what moves the numbers, then scale it.
8 learning paths
Turn sign-ups into loyal customers who buy again.
6 learning paths
- Email marketing
- Lifecycle marketing
- CRM management
- SMS, push and in-app messaging
- Loyalty programmes
- Email deliverability
Fill the pipeline your sales team depends on.
6 learning paths
- Demand generation
- Account-based marketing
- Field marketing
- Webinars and virtual events
- Lead generation and nurturing
- Revenue marketing
Measure what works and run the engine behind marketing.
9 learning paths
Understand customers before you spend a penny.
4 learning paths
- Market research
- Consumer insights
- Customer research and jobs-to-be-done
- Ideal customer profiles and personas
Sell more online, on marketplaces and on the shelf.
5 learning paths
Make the visuals and words people stop for.
5 learning paths
- Graphic and brand design
- Motion design and video editing
- Creative strategy
- Landing page and web design
- UX writing and content design
Reach people away from their screens.
5 learning paths
- Out-of-home advertising
- Radio and TV advertising
- Direct mail
- Trade shows and exhibitions
- Local and regional marketing
Lead teams, budgets and strategy with confidence.
3 learning paths
Filled-in paths are ready to start. The rest are being written.
Frequently asked questions
Which marketing skill should I learn first?
Start with the skill closest to work you already do or enjoy. If you like systems and data, start with technical SEO or analytics. If you like writing, start with content or copywriting. Most careers combine one deep skill with working knowledge of two or three neighbours, so the first choice is a starting point, not a life sentence.
Are the resources free?
Most of them are. Every path is built free-first, using official documentation, free courses and free tool plans. Paid courses or tools appear only where nothing free does the job as well, and each one is labelled Paid so you can decide.
How long does it take to go from 0 to 100?
It depends on the skill and the hours you put in. As a rough guide, the foundations take weeks, the core skills a few months and real competence comes from a year or more of practice on live projects. The stages are milestones, not deadlines.
Do I need a degree to work in marketing?
No. Employers in most marketing roles hire on evidence of skill: projects, results and how you explain your thinking. That is why every stage in these paths ends with a project you can show, which is worth more in an interview than a certificate on its own.
Is this guide really free?
Yes. Every learning path is built free-first, using free courses, official documentation, video tutorials, practitioner guides and free tool plans. Paid courses or tools appear only where nothing free does the job as well, and each one is clearly labelled Paid so you can decide whether it's worth it.
