Marketing automation & AI workflows expert

Rule-based, repeatable work: keyword clustering, content briefs, metadata, internal linking, localisation drafts, CMS updates, QA checks and reporting. Strategy, final editorial judgment and brand decisions stay with people. A good first automation is a task someone does every week that follows clear, written rules.

Zapier is faster to set up for simple two- or three-step automations. n8n suits complex, multi-step workflows with branching logic, code steps and LLM calls, and it can be self-hosted for cost and data control. Many teams use both.

Claude skills are reusable instruction files, written in Markdown, that tell Claude how to perform a specific task, such as following a style guide, running an SEO check or localising an article. They make AI output consistent across people and runs, and can bundle scripts and reference files.

With narrow permissions, written rules, human approval on anything published or customer-facing, and a log of every change so it can be reviewed and reversed. I test on a small batch first and add alerts for failures or unusual output.

By hours saved per month, error rates before and after, and speed: how much faster a task goes from request to done. For SEO and content workflows, I also track the downstream effect on rankings, traffic or publishing volume.