CMS & headless CMS expert

A headless CMS stores and manages content but doesn't control how it looks. Content is delivered through an API to any front end (a website, a mobile app or another channel), so one piece of content can be reused everywhere. Examples include Strapi, Contentful, Sanity and Directus.

Yes, when the front end renders content server-side or statically and outputs clean metadata, canonical tags, hreflang, sitemaps and schema. The CMS itself doesn't rank pages; the way the front end is built does. Most SEO problems with headless sites come from client-side rendering and missing metadata fields.

Webflow suits design-led marketing sites managed without engineers. WordPress suits teams that need a large plugin ecosystem and familiar editing. A headless CMS suits content reused across products, apps and many locales. The choice should follow your team, content and growth plans, not the trend.

By mapping every URL, keeping it or redirecting it with a 301, carrying over titles, meta, canonicals and schema, and preserving internal links. I crawl before and after launch and watch indexation and rankings in Search Console for several weeks after.

Content modelling is defining the types of content you publish, the fields each one has and how they relate. A good model separates content from design, so the same entry can feed a page, an app screen or an email, and templates can generate SEO pages from structured data. It also makes future migrations and redesigns faster, because content isn't locked inside page layouts.