A fortnightly newsletter on SEO, AI search and growth

Every other week I send one practical idea from the work I’m doing: an SEO fix, an AI search test or a growth experiment, with the numbers behind it. Each issue takes about four minutes to read.

What you get in each issue

• One idea, fully worked. What I changed, why, the result and where the numbers came from. No link roundups.
• New templates and Skills-md packs first. Subscribers get new SKILL.md files and templates before I announce them.
• Invitations to free events. I’m starting free marketing and SEO sessions on Luma from December 2026, and subscribers hear about each one first.

Who it’s for

Founders who need search and growth to pay for themselves, marketing and growth leads who want ideas their team can test this week, practitioners doing SEO, content or lifecycle work hands-on, and students learning the field. Examples come from fintech, SaaS, edtech and e-commerce projects I’ve run in Nigeria and for international teams.

Past issues

Past issues will appear here as they go out. Subscribe above to get the next one first.

Your details stay with me and you can unsubscribe in one click. See the privacy policy for how I handle your data.