Afeez Adebayo

Afeez Adebayo is a marketing, growth, product and SEO practitioner with over 12 years of experience helping tech-forward companies grow through acquisition, retention and revenue systems.

He currently leads SEO & Organic Growth at Grey (YC W22), a multi-currency payments and remittance platform serving MENA, West Africa and global corridors. His previous roles include Opera Browser, Ecobank, Eden Life and Formplus, where he has worked across SEO, growth, performance marketing, analytics and product.

His work has included taking Formplus’s monthly organic page views from under 3,000 to over 1.2 million, helping Jerseygram recover from a Google penalty and achieve a 3,371% ROI, and building the operational platform behind a 43% cost reduction in customer acquisition at Ecobank.

Afeez also directs SEO Lagos, a training community of 1,000+ members that has taken more than 500 people through hands-on SEO training. He holds an Executive MBA with Distinction from the University of Lagos Business School, graduating with a 4.79/5 CGPA.

Beyond work, Afeez enjoys mentoring teenagers, community work and training secondary school leavers. He is particularly interested in helping young people develop practical skills, think critically about their careers and find opportunities to build meaningful futures.