MY
Skills
Eight areas I have built and led over 10+ years in marketing and growth, from SEO and AI search to paid acquisition, analytics, automation and lifecycle marketing. Each one comes with a real result.
8 skill areas
What I do, with a result for each
Every card shows one result from my own work. Open a skill to see how I approach it, the tools I use and who I help.
SEO, AEO & GEO
I help brands rank in Google and get cited in ChatGPT, Perplexity and Google AI Overviews.
- Technical SEO
- Programmatic SEO
- International SEO
- AI search and GEO
- SEO architecture and internal linking
- On-page SEO and search intent
- Structured data
- Keyword and search demand analysis
- Search Console, Ahrefs and Semrush
Performance Marketing & Acquisition
I plan, buy and optimise paid campaigns that bring in customers at a cost the business can afford.
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Campaign strategy and media buying
- Audience segmentation and retargeting
- +3 more
Growth & Product Marketing
I connect positioning, onboarding and growth experiments so more sign-ups become active customers.
- Growth strategy
- Product-led growth
- Product marketing
- Go-to-market
- Customer acquisition
- Activation and onboarding
- +3 more
Marketing Analytics & Attribution
I build the tracking, attribution and reporting that show which channels actually drive revenue.
- Marketing analytics
- SQL and data analysis
- GA4
- Google Tag Manager
- Marketing attribution
- Funnel and conversion analysis
- +3 more
SEO Content Strategy
I plan content around real search demand and build the systems to publish it at scale.
- SEO content strategy
- Content architecture and taxonomy
- Topic clusters and keyword mapping
- Search intent and content planning
- Editorial strategy and briefs
- Content optimisation and audits
- +3 more
CMS & Headless CMS
I set up WordPress, Webflow and headless CMS builds for SEO, localisation and pages at scale.
- WordPress
- Webflow
- Strapi
- Contentful
- Sanity
- Directus
- +4 more
Marketing Automation & AI Workflows
I build n8n and Claude workflows that take repetitive SEO, content and reporting work off the team.
- n8n
- Claude
- LLM workflows
- AI agents and multi-step workflows
- Claude Markdown skills
- API and webhook automation
- +3 more
CRM & Lifecycle Marketing
I design lifecycle journeys in Intercom, Klaviyo, Customer.io and CleverTap that turn sign-ups into active customers.
- Marketing automation
- Retention marketing
- Activation and onboarding journeys
- CRM strategy and segmentation
- Intercom
- Klaviyo
- +4 more
