Programmatic SEO consultant

A quality floor that every page must meet before it ships. For Topship, each of the 436 route pages needed over 800 words of practical copy, a title under 55 characters naming the route, one H1, internal links to related routes and hubs, canonical tags, schema and a mobile PageSpeed score above 90. Pages that could not meet the floor did not launch.

Each page needs something a generic page cannot offer, and that is data. For route pages it was the origin, the destination and how the service works on that route. For Syllabus.ng it was the scheme of work for each class, subject and term. If you cannot name what makes page 200 different from page 20, the template is not ready.

It can, when the demand is specific and the architecture is clean. Syllabus.ng was a new domain, built so that any page was reachable within two clicks of the home page, and it reached 1.6 million page views in its first full calendar year. Competition changes the odds, so I never promise a timeline.

By page type, not by site total. I track indexed pages, impressions and clicks per template in Search Console, and sign-ups per page type in GA4. At Topship I rebuilt tracking across web and app, so I could see which route pages brought in sign-ups, not only visits.

It can be, because scale multiplies any mistake. At Grey, a cross-border payments company, I corrected FinCEN regulatory claims across six languages and escalated an FCA claim to legal before it went live. For regulated products I review the wording once in the template, with legal where needed, before it repeats across pages.