Technical SEO specialist

I compare the URLs Google can find with the URLs you meant to publish, then check the drop's date against Google's Search Status Dashboard. On a site I run, discovered URLs far exceeded published pages, and a crawl found more than 12,000 indexable URLs against about 4,000 expected. The updates exposed that fault. They did not create it.

Crawlability, indexation, rendering, canonicals, redirects, sitemaps, internal links, structured data and Core Web Vitals, plus the CMS and plugins that generate URLs. I rank findings by what blocks revenue pages first, and write each fix as a template-level ticket so one release helps every page. You get a ranked list, not a long export.

By what stops important pages being found, then by how many pages a fix touches. Security and indexing faults come before speed work. At JerseyGram we closed the malware backdoors before asking Google to lift the penalty. Cosmetic issues go last, however many a crawler reports.

It depends on how quickly Google recrawls and reassesses the site. JerseyGram's penalty was lifted within four weeks. On a content site I run, clicks stayed flat for four months after the clean-up before recovering in late September 2026. I cannot promise a date, so I track the indexing trend and report it.

Both. At Grey I delivered the SEO programme without an engineering team, through no-code tools and automation, and I moved 850+ pages from Webflow to Strapi. With developers, I write acceptance criteria and check each release. Either way, a fix should be specified once so that it applies to every page using the template.