AI search optimisation strategist
I make brands easier for ChatGPT, Claude, Perplexity and Google's AI answers to find, understand and cite. At Grey, brand citations in AI answers grew 15% month on month.
What I do
Visibility audit
I run a 58-check audit across six stages to find what limits a brand in AI answers, then rank the fixes by how much they matter.
Entity consistency
I align the facts a brand states about itself across its site, profiles and structured data, so assistants do not repeat conflicting answers.
Quotable content
I restructure key pages so each answer stands alone as a short passage a model can quote, without weakening the page for human readers.
Citation tracking
I track named, cited and linked mentions across ChatGPT, Claude and Google AI answers each month, next to AI referral traffic in analytics.
How I work
- 1
Baseline
Record where the brand is named, cited or missing across AI tools, using a fixed set of buyer questions.
- 2
Audit
Run the audit and rank the issues by how much they limit citations.
- 3
Fix
Update entity facts, structured data and key pages, at template level wherever possible.
- 4
Track
Re-run the prompt set monthly and log mentions, citations and the sources AI tools use.
- 5
Protect the click
Watch organic traffic and sign-ups next to citations, so visibility is judged on outcomes, not mentions alone.
Proof
Result
Grey (YC W22)
Who I help
Brands losing clicks to AI answers who want traffic recovered and citations measured.
Fintech and regulated products where a wrong answer about fees, rules or availability carries real risk.
SaaS and startup teams that want to be named when buyers ask an assistant for tools.
Multi-market companies whose brand facts must hold across several languages.
Tools and stack
Google Search Console
GA4
Semrush
Ahrefs
Screaming Frog
Schema.org validator
Claude
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Related case studies
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Organic traffic up four times in under three months, with 436 route pages
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Google manual penalty lifted in four weeks, with organic search back to 51% of sales
Questions
Can anyone guarantee citations in ChatGPT or Google AI answers?
No, and anyone who says otherwise is overselling. The platforms choose sources in ways nobody outside them controls. What I can do is remove what blocks citation, make pages answer questions more clearly, and measure the result. At Grey, brand citations grew 15% month on month across ChatGPT, Claude and Google AI answers.
What does your AI visibility audit check?
It is a 58-check audit across six stages that I built at Grey to find what limits a brand's visibility in AI answers. The output is a ranked list of fixes and a baseline set of prompts that I re-run on a schedule, so I can see whether each change worked or not.
How do you protect traffic when AI answers reduce clicks?
I treat it as a measurement and recovery problem. After Google's 2025 shift to AI answers cut website clicks worldwide, Grey's organic traffic recovered to 95% of pre-rollout levels. I track clicks, sign-ups and citations together, so a rise in mentions that brings no users is visible, not celebrated.
Does llms.txt help me get cited?
I treat it as low-cost hygiene, not a ranking lever. I am not aware of any major AI provider confirming that it uses llms.txt to decide citations, so I never count on it. I put the effort into things I can check: crawlable pages, clear entity facts, answers that stand alone as short passages, and consistent profiles.
Which AI tools do you optimise for?
ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews and AI Mode. They retrieve and cite sources differently, so I track each one separately against the same prompt set. Then I look for changes that help across all of them, rather than tuning for a single product.
Want to be named when buyers ask an AI?
Tell me what you are working on. I reply within two working days.
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