International SEO consultant
I help products rank in new countries and languages, from choosing markets to hreflang and localised pages. I took Grey into five new language markets.
What I do
Market and language selection
I start with demand, not translation: which countries search for the product, in which languages, and where the product can serve them. At Grey, the five new markets were Spanish, French, Arabic, Indonesian and Portuguese, and the localised articles were chosen from 48 that showed non-English demand.
URL structure and hreflang
Every language version gets its own URL, and hreflang tags tie the versions together so each searcher is sent to the right one. I set the rules once in the page template, then check them in a crawl before launch.
Localised content and metadata
I write titles, descriptions and copy for how each market phrases the query, not word for word. Grey publishes articles in five languages through a daily automated pipeline, and Grey Business has product, solution and comparison pages in six.
Regulated claims in every language
One wrong claim repeats in every language. At Grey I corrected FinCEN regulatory claims across six languages and escalated an FCA claim to legal before it went live.
How I work
- 1
Size each market
List the countries and languages where people search for the product, and where it can realistically serve them.
- 2
Choose the structure
Pick one URL pattern for every locale, such as subdirectories on one domain, and write the hreflang rules.
- 3
Localise by template
Set the title, headings, copy and calls to action once per page type, then adapt each language rather than translating it.
- 4
Check before launch
Crawl the locale pages for hreflang errors, canonicals and indexability, and have a native reader review the wording.
- 5
Review by market
Read Search Console by country and language: impressions, indexed pages and queries. Fix the weakest locale first.
Proof
Programmatic SEO & Growth
Organic traffic up four times in under three months, with 436 route pages
Who I help
Products entering new countries that need to know which languages are worth building first.
Sites with translated pages that are indexed but not ranking.
Teams running one site for several markets that need clean locale URLs and hreflang.
Regulated products where every claim must hold in every language.
Tools and stack
Google Search Console
Semrush
Ahrefs
Screaming Frog
GA4
WordPress
Webflow
Strapi
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Related case studies
All case studies
Penalty Recovery & Ecommerce SEO
Google manual penalty lifted in four weeks, with organic search back to 51% of sales
Questions
What is international SEO?
International SEO is making a site findable in other countries and languages. It covers which markets to target, how the URLs are structured, how hreflang links each version to the others, and how the content is localised. The aim is that a searcher in Madrid or Jakarta lands on the page written for them.
Do I need a separate URL for each language?
Yes. Google recommends a separate URL for each language version rather than switching content on one URL by cookie or browser setting. Most sites use subdirectories on one domain, such as /es/, because they share authority. Country domains suit cases with legal or local reasons. Hreflang then links the versions together.
How do you choose which languages to launch first?
I start with demand and what the product can serve. I check how many people search in each language, who already ranks, and whether support, pricing and compliance exist for that market. At Grey, the localised articles were chosen from 48 that showed non-English demand, so the first pipeline started with proven interest.
Is machine translation good enough?
It is a good first draft and a poor finished page. Unreviewed translations often miss how people search and can state regulated claims wrongly. I adapt each page for its market, review the wording once in the template, and escalate regulated claims to legal, as I did with an FCA claim at Grey.
Can you promise rankings in a new market?
No, and no one can. I set targets with leading indicators: locale pages indexed, impressions and clicks by country, and the share of non-English sign-ups. At Grey the target is to double non-English organic sign-ups, and I report progress against it.
Planning to take your site into new markets?
Tell me what you are working on. I reply within two working days.
Book a free call