SEO, AEO & GEO expert
I help brands rank in Google and get cited in ChatGPT, Perplexity and Google AI Overviews. At Formplus, organic search grew from under 5% to 57% of new sign-ups in two years.
Specialisms
Go deeper into the parts of seo, aeo & geo I am hired for most.
What I do
Technical SEO
I audit and fix crawlability, indexation, rendering, canonicals, redirects and Core Web Vitals at the template level. Fixes are specified so designers or engineers can ship them once and every page benefits.
Programmatic SEO
I turn repeatable search demand into data-driven page templates that scale to hundreds or thousands of URLs. Every page gets unique data, intent-matched copy and clean metadata, so scale never becomes thin content.
International SEO
I design locale URL structures, hreflang, localised metadata and market-level keyword strategies. Locales follow what the product supports, so every ranking page leads to a real experience in that language.
AI search / GEO
I make brands visible and cited in ChatGPT, Perplexity, Gemini and Google AI Overviews. That means quotable passages, consistent entity facts, llms.txt, structured data and regular AI-visibility audits.
SEO architecture & internal linking
I plan hubs, hierarchies and linking rules that pass authority to the pages that earn revenue. Linking is governed by rules and logs, not guesswork.
On-page SEO & search intent
I match each page to what searchers want: title, headings, content depth, FAQs and calls to action. Pages are written to rank and convert.
Structured data / schema
I build consistent JSON-LD graphs anchored by stable IDs, covering organisation, products, articles, FAQs and breadcrumbs. Search engines and LLMs get one clear picture of the brand.
SEO automation
I automate audits, metadata, internal linking and reporting with scripts, n8n and AI agents. Repetitive work runs daily, with human review where it matters.
Keyword & search demand analysis
I map demand by market, intent and funnel stage, then turn it into a prioritised build plan. Every URL gets one primary keyword to prevent cannibalization.
Google Search Console / Ahrefs / Semrush
I use these daily for diagnosis, tracking, competitor research and reporting. GSC exports feed monthly performance reviews.
How I work
- 1
Audit
A technical crawl, index coverage review, AI-visibility baseline and competitor gap analysis, summarised as a ranked list of issues and opportunities.
- 2
Architect
URL structure, page templates, internal linking rules and schema conventions, designed once for scale and documented as specs.
- 3
Build
I ship with designers, engineers or no-code teams, write the acceptance criteria and QA every template before launch.
- 4
Ground the entity
Schema, llms.txt, consistent profiles and third-party mentions so search engines and AI tools recognise the brand.
- 5
Measure and iterate
GSC, rank and AI-citation tracking, reviewed monthly, with the next quarter's priorities set from the data.
Who I help
Fintech and regulated products that need YMYL-grade accuracy, compliance-safe copy and trust signals.
Multi-market companies expanding into new countries and languages without duplicating effort.
Lean teams with no dedicated SEO engineers, who need specs, CMS-level execution and automation.
Brands losing visibility to AI answers, who want to be cited, not just ranked.
Tools and stack
Google Search Console
Ahrefs
Semrush
Screaming Frog
GA4
Google Tag Manager
PageSpeed Insights
Schema.org validator
Webflow
Strapi
Claude
n8n
Related skills
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Related case studies
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Questions
What is the difference between SEO and GEO?
SEO earns rankings in search results. GEO (generative engine optimisation) earns mentions and citations inside AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. Both need crawlable pages, clear entities and strong content. GEO puts extra weight on structured data, consistent brand facts across the web, and passages that answer a question on their own so an AI tool can quote them.
When does programmatic SEO make sense?
When search demand follows a repeatable pattern, such as "send money from X to Y" or "X to Y exchange rate", and you have unique data for each variation. Each page must answer its query better than a generic page could. Without unique data or distinct intent per page, programmatic pages become thin content and can drag down the whole site.
How do you approach international SEO for a multi-language product?
I start with market demand, not translation. Each locale gets its own URL, hreflang, localised metadata and its own keyword research, because people in different markets search differently. The number of locales follows what the product supports, so every page leads to a real experience in that language rather than a dead end.
How long does SEO take to show results?
Technical fixes can improve indexation within weeks. New programmatic or content clusters usually take three to six months to rank, depending on domain authority, competition and how fast pages are crawled. AI citations tend to follow once entity signals, structured data and content are consistent across the site and third-party sources.
How do you measure AI search visibility?
I run a fixed set of prompts in ChatGPT, Perplexity, Gemini and Google AI Overviews each month and log whether the brand is named, cited or linked, and which pages are used as sources. Alongside that, I track referral traffic from AI tools in analytics and branded search trends in Search Console.
Can you work with a team that has no dedicated engineers?
Yes. Much of my work has been with lean teams. I write build specs designers and no-code teams can follow, work directly in CMSs like Webflow and Strapi, and automate the repetitive parts with n8n and AI agents.
Need search that scales across markets and AI answers?
Tell me what you are working on. I reply within two working days.
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