· Marketing · Growth · SEO · Product
I'm Afeez Adebayo. I help tech-enabled businesses acquire & retain customers
I build sustainable growth systems for businesses to acquire, activate, and retain customers, with my expertise in SEO, Marketing, AI Automation, Data, and Product Growth
I currently lead SEO & Organic Growth at Grey (YC W22), a multi-currency payments and remittance platform spanning MENA, West Africa and global corridors. Over the past ten years, I’ve helped tech-forward companies build sustainable growth engines, with earlier roles at Opera Software, Ecobank, Eden Life and Formplus.
What I work on
Web Architecture
Search Intent
SEO Automation
Screaming Frog / Ahrefs / Semrush
Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
Campaign Strategy & Media Buying
Audience Segmentation
Conversion Tracking & Pixels
ad Experimentation
CAC / CPL / ROAS Optimization
Product Marketing
Go-to-Market (GTM)
lifecycle & Customer marketing
growth engines
Referral & Growth Loops
Agile PM
Marketing Analytics
GA4
Google Tag Manager
Conversion Tracking & Pixels
Customer Segmentation
PostgreSQL / MySQL
Selected work
CRM & Lifecycle Marketing
Syllabus.ng
2024-2026
CRM & Lifecycle Marketing
Syllabus.ng
2024-2026
Programmatic SEO & Growth
Topship
2022
Programmatic SEO & Growth
Topship
2022
Penalty Recovery & Ecommerce SEO
JerseyGram
2021-2023
Penalty Recovery & Ecommerce SEO
JerseyGram
2021-2023
SEO & Content
Syllabus.ng
2024-2026
SEO & Content
Syllabus.ng
2024-2026
EXPLORE BLOGS
Free templates and skills
AI visibility audit
Four tabs in Google Sheets or Excel: 15 technical checks, a prompt run log and an action plan, with a scorecard that fills itself.
Blog content brief
The brief I use for every SEO article. It fixes intent, structure and links before the writer starts, so drafts need fewer rewrites.
250 SKILL.md files
Free skills for Claude, Codex and other AI agents, covering SEO, AI search, lifecycle, paid media, growth and productivity.
Free AI search tools
An AI agent readiness checker and a ready-made GA4 setup for tracking visits from ChatGPT, Perplexity and other assistants.
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