I'm Afeez Adebayo. I help tech-enabled businesses acquire & retain customers

I build sustainable growth systems for businesses to acquire, activate, and retain customers, with my expertise in SEO, Marketing, AI Automation,  Data, and Product Growth

I currently lead SEO & Organic Growth at Grey (YC W22), a multi-currency payments and remittance platform spanning MENA, West Africa and global corridors. Over the past ten years, I’ve helped tech-forward companies build sustainable growth engines, with earlier roles at Opera Software, Ecobank, Eden Life and Formplus.

I build tools that put AI to work for marketers. My free marketing SKILL.md files teach Claude, Codex and other AI agents to do marketing work to a senior standard, from technical SEO audits to lifecycle journeys, and 6,300+ marketers have used them.

More people now ask AI assistants for recommendations before they buy, so I built two free tools that connect that shift to revenue. The AI traffic kit for GA4 puts visits from ChatGPT, Perplexity, Claude and Copilot into their own channel, so businesses can see the conversions and revenue those visits bring. The AI agent readiness checker tests whether those assistants and Google can reach, read and use a page, with a fix for every blocker. An assistant that can’t read a site can’t cite it, and a page that isn’t cited can’t send customers.